Just updated to 4.4.2, now cannot play any videos.

This is how I solved the problem. On the ATV, log off itunes store in settings. Once you do that, you can then stream all your movies that you have on your computer, even the ones you rented through itunes on your computer. Starts right up. Unfortunately, logging off on ATV does not allow you to rent directly through the ATV. Definately an itunes problem right now, not a 4.4.2 problem. Worked fine last night and I was on 4.4.2

I tried a reset all too with no change.

What a botched update.

I reckon Apple will fix this pretty quick - as no one will be renting movies until they do! Nothing motivates like money (or lack of it)

for your party you can go to your computer with the video file and play it and then do air share to your apple TV and that does still work now even with these problems.. at least a fix for everyone to watch..

Loging out of the iTunes Store on the ATV worked! (both purchased and self-encoded content!)

=)

I believe it has something to do with iTunes store. If you sign out of your account on ATV2 you should be able to stream your local movies like before.

Signing out worked for me too, but it doesn't help those hoping to stream purchases over the cloud. Signing out allows Home Sharing to work, but not iTunes In The Cloud.

And there's something else a little disturbing going on here if you ask me in regards to privacy.

This current glitch just happens to be highlighting it...that same 4-8 minute delay applies while signed in and attempting to play back some of my non-iTunes content. This is content that never had anything To do with the iTunes Store; in fact these are only private home movies which I happen to have in my iTunes library. After signing out of my iTunes account on the aTV, however, the delay is bypassed for those private files as well. Anyone else seeing this behavior?

What reason could the aTV possibly have for contacting Apple's servers when playing back my personal, private home videos? Is somebody keeping track of my viewing habits against my wishes? Call me paranoid, but I'm starting to think that "Do not send usage data to Apple" option is a placebo. In other words, I have to wonder if iTunes is really a safe place to be organizing any content you prefer Apple (and it's many partners) not know about...

My guess is that it has something to do with iTunes Match. I don't agree that it is any of Apple's business what media files I am storing in iTunes and am concerned with the implications.

Well at least I'm not alone in this problem. How will Apple know that this is a problem and not just 82 random people gripping because they feel like complaining about something on a Friday night??

Same problem as everyone else. You would think Apple would do something about it? I love my apple TV and this is really the first and only problem I have had.

Well - everything seems to be working again. Didn't turn off iTunes account as suggested. Yeah...

Same here!

I updated my apple tv and tried to watch a movie. Only ended up watching the spinning gear.

Same here. I first noticed the problem when I rented a movie tonight from iTunes. It went into my queue just fine and says I have 29 days remaining to view, but the Apple TV simply will not play the movie. I notice that it won't even allow me to play purchased movies streamed from my own computer, or even movies I've ripped from DVD to my computer and added to iTunes. Won't play purchased TV shows--either from my computer or the cloud. I get the loading "spiral" symbol that goes on infinitely. But I can watch any/all on my computer and even Airplay any/all to my Apple TV! Netflix is intermittent. Works mostly, but sometimes it says unable to connect. I can play purchased music from my computer over the Apple TV with no problems, even music videos and video podcasts. But its just the darned craziest thing why it won't play movies or TV shows from iTunes or from my computer! I've tried everything--fully resetting and restoring the Apple TV, rebooting my router, unplugging the Apple TV, even switching to an ethernet cable! Nothing works. Getting mad, I am.

Did anyone else appear to have this update apply automatically, without their approval?

The Apple support rep told me this wasn't possible this week when I called in about my AppleTV 2, which got bricked during the update and would no longer restore from iTunes. Becasue it was off warranty I went out and bought a new one, not expecting Apple to replace it, which they are going to do thankfully. Becasue the update bricked my first ATV I kept not applying it when prompted, but like everyone else I tried to watch video and couldn't tonight, and low and behold, 4.2.2 was applied.

What an incredibly botched update.

Yes, same here in canada...spinning around in circles with my friends and I wanting to watch ANY movie.