"As a parent, you can't always just blame other people/companies for what your children do."
Baloney! Here's why Apple gets lots of the blame:
1) They share in the profits of this scam, 30%
2) They have the ability to put in spending limits, like $10 per day, or such, but don't.
3) They send receipts about 8 hours after the charge. So if your kids mess up, you can't react fast.
4) They censor all kinds of apps for two boobs, or because it competes with their own apps, but they can't stop this egregious scam? My kids can handle breasts, but not $100 dragon food.
5) They allow purchases to occur without the password, so long as the password was recently entered. My kids don't know the password, but they were able to rack up expenses in DragonVale.
6) This game makes transactions differently than others, kids that know not to buy apps get tricked into it in this game. Apple demands a consistent UI from all App developers, but not here, where users' money is concerned?
Good for them if they refund portions of this ripoff, but bad on them for allowing and participating in it.