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Why do we still have no pro-grade email app for the mac platform?

This is a combination of a question and a rant, I suppose. When I first came to the Mac platform back in 2003, I looked to see what the best email clients were and was surprised to find nothing that I thought was really strong. I started with Mail, hated it, switched to Entourage, and then since that time I've used or demoed about everything I can find. Powermail, Eudora, Mailsmith in years past, and more recently Postbox and Sparrow. I find all of them sorely lacking and it just keeps begging the question in my mind: why hasn't anyone yet created a truly professional-grade email application? I honestly think there's a huge market for it, and I think a lot of people would be willing to spend $30-50 for an app that got it right.


Right now, I use Mail with the add-ons MailTags and Mail Act-On, and I've got my workflows and practices down to a pretty tight level. I am an adherent of inbox zero concepts/GTD and I practice them. Like many of you I get a lot of email, probably 200-300 per day. There is no application I use on my computer more intensively than email, and yet it's the one app that is probably the most lacking from a development standpoint.


here are some of the things I'd love to see:


- support for IMAP, POP3 and Exchange


- an attractive, Mac-like user interface. Could Mail get any uglier? Why yes, yes it could, we now have Mail in Lion! Holy crap, were they incentivized to make it as dull and unattractive an app as they possibly could? If so, that team must be getting huge bonuses this christmastime.


- industry compliant tagging


- robust search functionality. Let me do quick spotlight-based searches, or give me a search dialogue box where I can construct more complex queries.


- robust smart folder functionality. Mail does ok here, but it could be a lot better.


- global rules (which Mail has but an app like Postbox doesn't), and then the ability to either have the rules applied automatically to all messages, or to fire a rule "on-demand" with respect to a single selected email (in other words, build in Mail Act-On functionality)


- integration with social media. Postbox does a nice job with this. Hit their info pane button and you see a nice summary of all the links and possible social media interactions available via that selected email


- integration with cloud-based file storage, and apps like Evernote, DevonThink, Omnifocus, etc


- an intuitive, flexible layout that allows me to see my accounts and folder structures the way I want to see them, not the way the app forces me to lay them out. Mail does a much better job of this than Postbox, for example.


- integration with industry-standard archival practices. For example, integrate with MailSteward.


Mail is honestly not that far away, but they've been "not that far away" for the last 8 years I've been using a Mac. I keep thinking SOMEBODY has to get this right and step up to fill this need, and nobody does. What I'd really love to see is the OmniGroup (the guys that make fine apps like Omnifocus, Omnigraffle, Omnioutliner, etc...) step up and make "OmniMail". Give me an interface and a user experience I look forward to using, not one I use in spite of the interface. Give me a simple, efficient structure with depth and power under the hood that I can customize and tailor to my workflows.


if any developers read this, I am begging you: create this product. I've read every email app review I can find, visited a ton of blogs, user forums, etc..., and I think there is a huge demand for this kind of an app. If I did such coding, I would take the project on myself, but I'm just a user, not a developer.


Hope it happens someday. From my perspective, it's sorely needed.

MacBook Pro, Mac OS X (10.7.2)

Posted on Dec 23, 2011 6:53 AM

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25 replies

Dec 24, 2011 1:30 PM in response to conejo61

if any developers read this, I am begging you: create this product. I've read every email app review I can find, visited a ton of blogs, user forums, etc..., and I think there is a huge demand for this kind of an app. If I did such coding, I would take the project on myself, but I'm just a user, not a developer.


Hope it happens someday. From my perspective, it's sorely needed.

That's what's great about free market capitalism. If there was such a demand as you think there is, there would be a product. The truth is there is no demand.

There's one that was just released (can't remember the name) recently with great fanfare, but it doesn't (or didn't) support IMAP.

an attractive, Mac-like user interface. Could Mail get any uglier? Why yes, yes it could, we now have Mail in Lion! Holy crap, were they incentivized to make it as dull and unattractive an app as they possibly could?

It's an interface that displays text-based messages with a list system to pick from the messages to display. Really, what do you want it to look like? Hey, maybe all this spam will look better if it's got unicorns crapping rainbows all around it.


Really? It doesn't look good. You've got some good points on the lack of some of the features provided by third-party developers (but why isn't that sufficient), did you just think you needed one more point to carp on?

Dec 24, 2011 1:34 PM in response to conejo61

what do I want it to look like? A Mac app. Your comment is pretty funny (the unicorn crack), but to you and the prior poster, if you think I'm alone in my comments about the Mail gui, you would be mistaken. There are lots of apps that are esentially text-based that do a nice job of creating an attractive interface. Mail, sad to say, is not one of them.


I think Postbox does a nice job with their GUI, for example. No unicorns, but it's pleasant and they give one the choice between a monochromatic look like Mail in Lion, or something with just a touch of color, like most apps have.


Whether there's a market or not? Look at all the people paying money trying to find a better email app. A lot of people are buying apps like Mailmate, Sparrow and Postbox trying to find more functionality than Mail offers. There is absolutely demand there.

Dec 24, 2011 2:16 PM in response to conejo61

I don't believe you are alone. I've seen people clammoring for a different email client for as long as Apple has offered one. However, for the client you espouse, I just don't think there is much of a market. (I see you sort of conceded that earlier). Most people don't need all of that and the add-ons cover the niche market you want (except of course the unicorns).


I just looked at Postbox's web page. To me, it doesn't look any different than Mail.

I also looked at MailMate, but their website only shows little snippets, which also look a lot like Mail.


I just don't see much of a difference (at least none I'd care about paying for).


Sparrow was the one I remembered seeing, but it advertises itself as the opposite of what you want--minimalism. It's doing ok, at #52, but doesn't sound like the kind of thing you are after. Nor would I consider it a smash success with iPhoto, iMovie, Pages, and Numbers all well above it in the rankings.

Dec 24, 2011 4:15 PM in response to Barney-15E

Here's an idea for how to change Mail.


Email applications have all worked on the BBS model since pre-web days, as far as I can tell. Threaded, by subject line, chronologically. Same with the forums we now use, like this one. Very two dimensional.


How 'bout three dimensional mail? It would be more like structured hypertext, in that it could go off in other directions. Someone replying about the rainbow expelling unicorns, for example, could follow that threat off in another direction, while other points discussed here could go in still another direction.


Or look at how gmail has tried to change things: rather than one message in one folder, an old and tired desktop metaphor, it has switched to labels (functionally the same as tags), which allows a one-many relationship in that each message can have several labels/folders (wish they hadn't used folder icons; makes it confusing). Much more useful, but virtually ignored in Mail, which supports the folder metaphor (yeah I know with IMAP you can have one message in several gmail folders/labels but its not very intuitive for new users).

Jul 21, 2012 2:39 PM in response to conejo61

conejo61 wrote:


............. I hope that someone who is actually interested in this subject reads and joins the conversation.

That could be me 😎


When I discovered, in Snow Leopard, that Apple Mail can't do group emails to large numbers of people, and when I later discovered, in Lion, that things were getting worse, not better, with the MacOS, I reverted to Snow and am staying there.


As far as an industrial-strength mail application is concerned, I've gone with Gmail. It works. And it does big groups of people (I sometimes need to send the same email to 50/60 people.)


OK I know ... it's Google. But at this point I hate Google less than I hate Apple. Give Gmail a try.

Jul 21, 2012 3:00 PM in response to conejo61

Interesting last few posts.


Yes, things are getting worse, not better.


And etresoft is correct.


Actually, my company uses gmail as our email engine. The question is then how to access and interact with that engine. Gmail's web interface is unacceptable. Mail is still the best I've found.


And still wishing for something with more power, more integrated features, and a more mac-like appearance.

Why do we still have no pro-grade email app for the mac platform?

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