So where are all the new promised fixes and features?

The examples are long and numerous of companies that failed by ignoring that simple marketing rule.

Look at AMD, times/profits were great when they had the performance lead on Intel for a year or so ... AMD's high end processor wasn't their best seller, not even close, yet it's existance ensured a prosperity while their low volume product remained at the top of the CPU performance chain. Now look at AMD, they fell behind in performance, all they can sell now are cheap processors and their profits and stock price has dropped significantly. You can take this example from numerous companies that have fallen into the same lack of understanding a market.

Not having a profession market to backup a product and a product line is a serious mistake.

FCP X is a product aimed at what market? The YouTube poster? 98% of the YouTube video's can be edited (if at all) by free products, no need for $299 FCP X. FCP X is missing so much that the Professional and even hobbiest don't want it. So what market is FCP X aimed at? Even pulling FCS 3 hasn't improved FCP X sales.

But still, where are all the fixes for FCP X? And there was supposed to be minor upgrades that would at least allow folks to open FCP 7 projects, that never happened?

I think you folks are missing the point ... Intel's top tier processor is NOT their money maker, it's doesn't generate huge volume sales.

Just as AMD's top tier processor didn't have high volume sales ... it's the existance of "the best" that drove the sales numbers of their lesser/cheaper products.

Just as FCS 3 didn't generate huge volume sales. It's the existance of the high product that drives the mass sales of the lesser/cheaper products. That's basic marketing. It's for those that look to buy a Mac product and the sales guy shows them a MacPro with high end video editing as symbol of "we're serious and have the talent and hardware to meet demands of professionals" ... so the average consumer goes "wow, these guys have products for professionals it must be good quality if it meets their demands".

Ya get my point?

What does Apple have now, oh look at FCP X, professional hate it ... let me show you the MacPro ... oh wait we don't have any ... how about garage band for the iPhone ... isn't that cool!! And it's only $4.99!!! And if you call the 800 number within the next 10 minutes you can get it for $3.99 ... Apple, say hello to Walmart.

You really think that's going to be a good image for Apple? A good marketing decision?

Tom,

Selling so well that Apple removed many of the negative reviews because it was averaged at 2 stars ... and look, it's now mysteriously 4 stars. I even have screen shots of some of the reviews that no longer exist because I know how Apple operate. Does those "sales" numbers include "returns" 😉

And yet Toyota produced a high end sports car called the LFA ... thank you for proving my marketing point.

Steve,

If you can find a store (Apple store or 3rd party reseller) that keeps even the basic low end MacPro in stock, please let me know. I haven't found a single store that does, special order item only with very long delays. Apple used to stock them, now they don't -- seem obvious to me that MacPro line is being flushed.

Tom Wolsky wrote:

Very few reviews were removed. Mostly because they were offensive. The whole thing about Apple pulling reviews is a myth. The ratings have gone up because a lot more people are buying the app who don't have experience with other applications and are happy with what they're getting.

Returns are well under 1%.

Nobody bought a Corolla because Toyota produced the LFA, even if they knew they did. Performance cars are test beds and very poor as marketing tools for commercial products, as Toyota and Honda and Ford realized years ago when they withdrew from most competition. Corvettes don't sell Cruzes. I don't know whre you learned your Marketing 101, but it's not what's happening out there.

ROFL ... oh good grief Tom, someone needs to paste an Apple sticker on your forehead. Are you seriously suggesting that Apple doesn't remove reviews and threads that are bad for their image/marketing??? Please please please, save the last ounce of integrity you might have. Could you be a little more generic with "offensive" ... hahaha

And Area 51 doesn't exist -- the US government told me so ... it must be true.

So you're saying Apple is the new Walmart? They don't need any professionals to help them? Well I can't really debate that, FCP X is about as Walmart as a video editor can be ... problem is, there are far less expensive video editors on the market that do more for less soooooo ... if this is the Market Apple want, then they'll need to do a lot better than FCP X and make it cost a lot less than $299.

Who knows what market FCP X is aimed at, it's a product of complete confusion ... has hints of high end support with Red but at the same time fails miserably in other areas. So how many of you walmart masses have a Red One camera?? A $25,000 camera ... yet FCP X supports it. Come on Tom, drop the flag waving for just a minute and look at the reality.