AppleTV and HDCP error

I must say that I am very disappointed in how Apple is handling this. The company released a software update a while ago that included the HDCP or High-bandwidth Digital Content Protection to block the copying of audio and video content as it travels through the net. Due to this update, some of us AppleTV owners may have been experiencing errors while renting, buying or home sharing content through the device. The error is as follows: "This content requires HDCP for playback. HDCP isn't supported by your HDMI connection." Thinking to resolve the problem, I went and bought so far 4 different sets of HDMI cables to include an Apple branded HDMI cable and it did not work. Well, I thought it was going to be the TV since my TV's HDMI ports could not be updated, I went and bought a brand new TV which I did make sure that the ports were HDCP compatible and to my surprise it did not worked either. I reset the device to reinstall the software and nothing happened. This past weekend, I went to the Apple Store and they said, well lets erase and reinstall everything and it should work. The guy comes back and plugged it to a Sony TV where they have their demo AppleTV and it gave him the same error again. He said lets try it one more time and when he cam back the device would not even connect to the HDMI port. I am standing there asking for a replacement, which is fare enough due to the circumstances, and let me remind you that the circumstance is that my AppleTV as well as many others got damaged due to the software update not just normal usage and even though it was out of warranty by 80 days it was not my fault that the software update damaged it. Apple all they said was you either pay for the replacement or buy a new one. I was so angry that all I wanted to do was to throw the darn thing in the trash can in front of people in the mall so they know what's going on. I have always been a firm believer of apple but some times I question their way of doing business with the customers. Now I have a damaged AppleTV at home that I cant use not because of my own fault but because of a malfunction on the update and they make it seem as my fault. So if you are having this same problem, you can try anything, you can go to the Apple store and all I have to say is good luck. Thanks Apple....