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Record profits for Apple, yet no new MacPro??

I keep "waiting" for the new line of MacPro and nothing, nada, zip?


I have a hard time understanding how Apple can have huge record profits and yet continue to refuse to allocate any significant resources to continuation of the MacPro line???


Same goes with their Pro applications such as Final Cut Pro and Logic Pro (an no FCP X doesn't hack it, just an expensive version of iMovie Pro as far as I'm concerned).


So what's the deal Apple? What sense is there in abandoning your Pro hardware and Pro applications when you have money to burn? If nothing more, it would solidify Apple as something more than a "gadget" company.


I think Apple under estimate just how much it will cost them to not have a "Pro" anything (hardware or software). Influence of Pro hardware/software is far more than looking at simple sales numbers of MacPro and FCP and Logic Pro -- any executive can make incorrect decisions based on those numbers alone ... the smarter executives will see beyond that.


Rob

Posted on Jan 27, 2012 12:57 PM

Reply
67 replies

Jun 5, 2012 11:35 PM in response to Ziatron

Rob if you are sitll interested in in staying on mac, dunno if you are, maybe you just go fed up with apple and want to move on. In that case wish you all the best. If you are switching to windows, just because of lack of update, and want to stay on mac, I would sincerly urge you to cancel your newegg order and wait till next week.. I really don't want to say more on "this"... That's all i got to say..... (mouth shut)

Jun 7, 2012 9:18 AM in response to Darko Ibrahimpasic1

Darko,


My migration is complete, it's just a matter of ROI and keeping up with the competition. Even if Apple do finally release a new MacPro, I can't justify the cost. I was using my old (now sold) MacPro for use with Cinema 4D, FCP7, and Logic Pro 9 -- Cinema 4D is available for Windows platform so that was an easy move. Since FCPX was replacement for FCP7, I've moved to Adobe CS6 for Windows. I'll admit I miss Logic Pro 9, but I've replaced that with Cakewalk Sonar for Windows.


Anyway, best of luck those still waiting for a new MacPro -- I really hope you eventually see one. Who knows, maybe if Apple actually got smart about their update strategy and start bring back "pro" features in FCPX, the Pros may actually return some day. But for now we live with Microsoft Windows which is a shame, because I really like OSX.


Rob

Jun 7, 2012 9:56 AM in response to Rob A.

Rob A. wrote:


Darko,


My migration is complete, it's just a matter of ROI and keeping up with the competition. Even if Apple do finally release a new MacPro, I can't justify the cost. I was using my old (now sold) MacPro for use with Cinema 4D, FCP7, and Logic Pro 9 -- Cinema 4D is available for Windows platform so that was an easy move. Since FCPX was replacement for FCP7, I've moved to Adobe CS6 for Windows. I'll admit I miss Logic Pro 9, but I've replaced that with Cakewalk Sonar for Windows.


Anyway, best of luck those still waiting for a new MacPro -- I really hope you eventually see one. Who knows, maybe if Apple actually got smart about their update strategy and start bring back "pro" features in FCPX, the Pros may actually return some day. But for now we live with Microsoft Windows which is a shame, because I really like OSX.


Rob


Sorry to say, I talk with many who have already followed the same path as Rob A. We get two kinds of video customers: those who have already switched back to PCs and those who are dreading the seeming inevitability of having to switch. Sad tale of corporate blindness. Next to fall will be the photographers and graphics artists.


While I hope for a fabulous new high end tower from Apple, just a new platform is not enough to stop the leakage and put Apple back on top. The constant dripping loss of high end capability (software and hardware) that provides obvious positive differentiation from Windows machines is killing what has always been unmatched support Apple held amongst creative professionals. From the professional's view of things, Apple appears quite satisfied aiming towards consumer grade creative suites and hardware. Cost has never really been the issue with the professional - quality, workflow and functionality have been everything. They can justify a higher initial cost if the product is the best.


Everyone got used to Apple claiming its wholly justified position on top of the creative market. Even Apple no longer puts up a marketing front as a pro provider. I have a personal stake in this as one of the many developers whose living is having to change along with Apple goals. Hate to say it, but we have had to become a resource for switchers going the other way. Scary, you can be sure!


Rick

Jun 7, 2012 10:07 AM in response to Ricks-

Rick,


I feel for ya and other's I know that have had to transition over to Windows (especially 3rd party devs) ... I think what is most baffling about this entire situation is that it's not like Apple are short on resources and funds to keep the "Pro" market alive and well. In my mind, this is a clear failure in Apple's executive branch (and hence the title of my thread).


Rob.

Jun 7, 2012 10:36 AM in response to Rob A.

The new MacPro will hopefully be announced very soon. I've been waiting a long time for it and sadly now that it appears to be on the horizon I have to give serious, serious thought about continuing with Macs due to the FCP X debacle. I thought I was just waiting for the tower and now that I think it's about to arrive I realize I'm unsure about remaining on a platform with no pro video editing software. It is mind-numbingly foolish, imho, of Apple to have abandoned the pro market. Whoever, wherever the leadership has been and is now regarding the pro market, they certainly are either incompetant or they are just milking those of that remain and not being honest by telling us it's over. I loathe Windows ( I do tech support for both Mac and Windows machines) but staying wtih Apple isn't easy at this point. Decisions, decisions.

Record profits for Apple, yet no new MacPro??

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