apple points and priveleges

You get to scratch your privates at level 2.

You get to scratch someone else's privates at level 3.

At level 6 you get to visit the lounge and watch everybody scratch everybody else.

At level 7 you get to rat on other users you don't like, and you may get a T-Shirt.

At level 9 a moderator may acknowledge your existence.

At level 10 Apple may send you a coffee mug.

So far no one has actually received any of these rewards, but there is a list: Apple Support Communities - Reputation, status levels and privileges

Levels/Points/Privileges

1 - 0-149 - Reputation level displayed
2 - 150-499 - Ability to report posts to Apple Support Community Hosts
3 - 500-999 - Ability to set a custom avatar
4 - 1000-4999 - Invitation to community conference calls
5 - 5000-7999 - Regional Meet-up invitations
6 - 8000-19999 - Access to The Lounge, Apple Support Communities T-Shirt
7 - 20,000-34,999 - Coming Soon
8 - 35,000-49,999 - Coming Soon
9 - 50,000-79,999 - Coming Soon
10 - 80,000+ - Coming Soon