So, here is the reality for Apple as a corporation.
Regardless of how they structrue their EULA, they have a large (and generally loyal) customer base who is, over time, investing a very signficant amount of money in the software licenses they acquire, or for that matter the music and movies they purchase.
When we all began this journey, I don't think even Apple could have anticipated how signficant those investments would be, and the consequences for their customers of a EULA that doesn't allow the transfer of those assets from one client to another. There are plenty of families where kids grow up to have a life of their own, or where couples split up and the individuals involved wish to continue to have access to some of the assets they previously shared.
In many other aspects of life, there are both legal provisions and reasonable processes to facilitate the transfer of licenses, mortgages, loans, etc.
Given the longevity of the iTunes store concept so far (and I don't see any foreseeable end in sight), families particularly are going to spend signficant amounts of money in this paradigm. Enough that it becomes a significant burden to financially replicate it, especially when the original licensor actually has no further need for the license to be transferred.
It is ENTIRELY within Apple's power to understand that, and create a mechanism where a licensor could chose to transfer their license to another person. Apple completely owns, end-to-end, the platform right out to the operating systems on their devices. This is not difficult to understand or to do. It is a matter of corporate choice, and balancing their relationship with their customers against an ability to generate more revenue. BIG HINT here: this last point is how Apple's customers are interpreting this choice, and it is souring the love affair rapidly.
Let's not forget, Apple made it easy for this problem to proliferate. A click-through EULA did not inform or otherwise constrain the behavior of regular and reasonable people.
If Apple does not grasp this reality, and quickly, they will risk really angering a very large user base.
I am going through a separation and divorce. Over time we have invested well over $5,000 in iTunes purchases. That's enough to care about. We don't want to share a password as we now expect and need our own separate identities and privacy.
In reality this is not a problem to be solved by the persons who post on this forum, whether they be level nothing, or level 7 contributors. I would, however, have hoped that the high level contributors would have been able to recognize a completely legitimate and growning phenomenon amongst the user base. I am sorry rbrylawski, but I am one of those average persons you so very quickly (3rd post on this topic?) characterized as a thief. I came to this forum looking for help. I am very offended. You have been most un-helpful.
So perhaps the next logical question is: What are the mechanisms available to a consumer to escalate this as a legitimate customer need to the Apple decisions makers? If not this forum, then where?
I (and many other really nice and moral people) will appreciate that answer.