Here is the message I sent to Apple via technical support for iTunes:
I own Apple computers, many iPods, several iPhones, iPads and an Apple TV. However, where you really make money from me is from TV shows that I purchase on iTunes and play on my Apple TV.
You recently updated iTunes to 10.6 which completely messed up the sort order on the Apple TV. It is now displaying shows in a random order and it takes me up to 10 minutes to find a show on my Apple TV, rendering it almost useless.
Please inform your superiors that in the last 12 months I spent $1171 on iTunes and that I will not purchase any more iTunes content until this problem is fixed.
I believe this is your bug report 11005924.
Thanks.
Cole Thompson
Here is their response:
Dear Cole,
Thank you for contacting iTunes Store Customer Support. My name is Vince and I'll be glad to assist you.
I am sorry to hear that after updating iTunes to 10.6 the TV shows displaying in a random order. I know this issue can be frustrating and I wish I had the solution to this issue.
Cole, Apple is currently working toward a resolution for the issue you have reported. You will receive an email after the matter has been investigated and further information is available.
Thank you for your patience. Apple wants your iTunes experience to be as enjoyable as possible. Have an amazing day, Cole!
Sincerely,
Vince
iTunes Store Customer Support
http://www.apple.com/support/itunes/ww/