I took my slow charging iPad 3 to the Genius bar tonight (Fri) and was told that the charging/not charging "While in use" is "Normal" & "IT IS NOT EXPECTED TO CHARGE WHILE PLUGGED IN & IN USE". Says I should plug the adapter and cable directly into the wall outlet and charge it all night while the iPad is in sleep mode. Once it charges to 100% and the charge should last 10 hours - give or take, depending on how you use it. Read Apple's info on batteries and charging.
You should allow the battery to completely drain to "0" and recharge to 100% at least 1 x per month.
The Genius connected a digital multimeter to my iPad 3 and it read 1.54 amps in the circuit.
I read on another site, can't remember where now, that the iPad 3 battery will "Fast Charge" to 80% then it "trickle charges" to 100% and that this extends both battery life and device life.
This article says that "The iPad 3 battery continues charging even after it reports that it’s “100%” full. In reality, it continues to charge for another 2 hours and 10 minutes. So after your battery reads 100%, keep it plugged in for at least another 2 hrs 10 minutes.
Here is the link to the article:
http://www.zdnet.com/blog/apple/ipad-3-explanation-of-the-charging-after-100-iss ue/12622
Here is a link to test data of the Battery Time by DisplayMate Technologies:
http://www.displaymate.com/iPad_ShootOut_1.htm#Battery_Time
Hope this helps everyone 'cuz according to Apple and others, it seems like we all need to just adapt to the "New iPad's Battery Charge via Non-Use Explanation". According to everything I've read and have been told by Apple Genius', the fastest way to charge the iPad 3 is to turn off all of the features that you wanted the iPad 3 for; Wi-Fi, Push Notifications, Brightness of Diaplay at 50%, Airplane Mode, iCloud, 3G, etc.