Why are the films so expensive on iTunes?

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Apple have much more control then you think. In the UK renting a dvd from blockbuster costs £3.50 (new release). Apple wants £4.99. The USP is quality and luxury, just like their computers but in actual fact they have the ability to make and break movies easily -just look at their apps.

Might not seem like much money for the extra living room convenience, but it's enough to drive most people to torrent sites and get hold of a blueray copy within half an hour. The motivation isn't that you saved a few pence but instead stopped Apple cheating you out of your money and hence 'beaten the system'. Sony have no problem at all with pirated Blueray just as long as you use them!

The same thing happended with music albums not long ago. Apple learned too late, that no one is going to pay High Street prices for a soft copy of a music album. Instead just download the whole thing within a few minutes elsewhere. Que; Apple's music amnesty as a last ditch attempt to profit from this.

Yes the price of renting and buying movies from apple is actually more expensive than renting movies or even buying titles in the local mall. This doesn't make sense particularly when you also note that the picture quality appears to be less than a standard DVD. As a result I don't buy movies or rent from Itunes

We're just your fellow users here and have no insight into why Apple charges what they do for films. All we can say is that if they're too expensive for you, buy elsewhere.

Regards.

iTunes only serves as a storefront for purchases. It's the developers who determine the price. Think of it this way - iTunes is like Ebay and the people who are selling from Ebay are the developers.

I can't belive it either, that's why i refuse to purchase or rent them from iTunes unless it's something like 1$. Plenty better alternatives out there. Down the street here you can even purchase a physical copy for the same price you expect to only rent off iTunes.

The movie studio se the prices just as the record lables control CD prices.

If you don't like the prices on iTunes, buy elsewhere.

Personally, I don't rent on iTunes, I prefer to buy them so I can watch them many times.

Apple doesn't decide the pricing. The movie industry allows itunes to sell content and certain prices.

People like to blame Apple for everything iTunes including the prices. Remember when Whitney Houston died, her album prices were raised on iTunes and everyone blamed Apple. A week later, Sony apologized for raising the prices on iTunes claiming it was a mistake.

Excellent point.

It is very odd that people somehow think that Apple controls everything.

A wee example - £13.99 to buy attack of the block. I can buy the DVD for £4.99 for goodness sake.

Exactly...

However, there is a saying..... everything is worth what its purchaser will pay for. So if people want to throw their money away, well..... they are entitled to do so. I just wonder how some people have so much to burn 😝

Work. Also, Mega Millions.

Note to self: you wish.

But yeah the films as somewhat pricey except you have a convenient Amy to access your video library. That makes them ok in my book at least :)

Same. I prefer everything I watch to be in iTunes rather then wasting a trip to a store to buy a DVD and then ripping it. Most movies I buy are $10 and an occasional HD movie ranging from $17.99 to $19.99 isnt bad. Last DVD I bought in 2006 was $19.99. I don't see anything wrong with the pricing in the US.