Cost of renting movies on Apple TV in the UK
I'm new to Apple TV (bought it yesterday!) so bear with me....
On the Apple TV main screen I'm offered HD movies to rent - am I right in presuming if I click to rent these I'l be renting htem from the Apple Store?
But I can also stream movies from Netflix on my Apple TV.
Renting one movie from the Apple Store costs £4.49; whereas a month's 'all you can eat' membership of Netflix cost £5.99. Why would anyone rent from Apple given those prices? And whydo Apple undermine their own store by enabling Netflx on their device? Is there something I've misunderstood?!
Thanks