AirWatch can't take a backup of an iPad and redeploy that image such as you'd use in Symantec Ghost. It can deploy apps based on a specific configuration that you define, but it's not as seemless as Apple Configurator where you can force any app to one or many ipads at the same time with the click of a single button.
There's a downside to deploying apps via Apple Configurator though and that is the binding of the Apple ID to the app which also affects how that app is updated. Back to gyrhead's response to my question, "You could use a generic organizational Apple id for the Configurator piece just for this purpose and provide everyone with the log in credentials for it" but even this isn't fool proof.
If sharing a single Apple ID works for you, then you have your answer. As a workaround to avoid sharing Apple ID's, I've had to delete the app that was loaded by Apple Configurator and ask the user to re-install the app from AirWatch's App Catalog or push it OTA from AirWatch's console.