Without sounding like a broken record, check out the 176 page thread on the same issue/symptoms/fix attempts on this thread where people experienced the same issues from Snow Leopard to LION. You guys WILL go around in circles for the same year we did. We need Apple to step up. We shouldn't have to look to solve what is a problem of 1/2 battery life with same apps as previously.
https://discussions.apple.com/thread/3194235
There are programs that run on your machines that we don't know about. Apple collected a lot of logs from me. It helped considerably when they found an old hidden USB modem driver and had me remove it (complex removal). I still to this day don't understand how it helped, I didn't think there were "drivers" even!!! It actually helped for a while but eventually went back to 3 hours. Apple (dev teams) continued to help but the conclusion was, it's the new GPU (I got this from Tim Cook's office who managed my concerns and helped interface with development. More programs (some legacy) are not using the GPU properly. There must be some truth to this because as we pointed out to Apple, if you run the GFXCARDSTATUS program (free download) and turn off switching, you get another 30% back.
I asked Apple to show me the documentation they provide to developers to help "update" their programs to use the GPU properly and they said their wasn't any. It's all very sad. I gave up 6 months ago and live with 3 hours battery life max on a daily basis (2 hours if I watch any movie). What frustrates me is that NO-ONE at Apple has stepped up to admit the problem or try to fix it. 7 hours is what they still sell.