Ok Apple has been making iPhones since 2007. Over 5 years. They also go on to claim that ...
"Never before has this degree of fit and finish been applied to a phone. "
"Look at iPhone 5 and you can’t help but notice the exquisite chamfer surrounding the display. A crystalline diamond cuts this bevelled edge. It’s what gives iPhone 5 its distinctive lines. Fitting for a phone so brilliant."
A crystalline diamond is used to cut the chamfers of iPhone 5. This process gives the bevelled edge its beautiful sheen."
"iPhone 5 is made with a level of precision you'd expect from a finely crafted watch - not a smartphone."
Nowhere does it state the following... except chips, knicks, scratches and dents on the first production run! Nor does it state that qaulity varies by production team. Nor does it state that the models come with all of the above on arrival upon opening box!
When you promote and market a product as such,... you better deliver the BEST product when you open that box up. Remove all of the above overrated hyped up marketing and Apple won't have as many angry customers like myself.
You happy now? That is what all the fuss is about and why all the people who bought it are upset about - like myself. I have every right o be floored at the level of quality control or lack of!
Simply put if you are happy with your damaged iPhone upon arrival then accept it as is... I won't! I paid big money for it and I expect Apple to follow through and inspect each product from day 1 to end of cycle! Don't rush out products to meet the sales demand because you want to show the world that you sold 5 million units in a weekend with almost half of those units damaged out of box!!! That tarnishes your creditilbitly and proves that it's all marketing. Clearly Apple and Foxconn can't produce a smartphone with the above stated bold statements!