Here is the email I sent.
Dear Mr. Cook,
I do not know if this email will reach you, but here it goes anyway. As many did, I preordered the iPhone 5 the moment they went up for sale. I was ecstatic when delivery day came, and I honestly felt like a child on Christmas morning when FedEx arrived at my door. You can imagine my disappointment when I opened the box to find that my long awaited iPhone 5 was scratched and scuffed before I even had a chance to use it. I was baffled to say the least. Prior experience told me to take it to the Apple store, surely I would be taken care of there. This is where I hope I have your full attention, because I was dead wrong.
I went to the Apple store with my cosmetically damaged iPhone 5, only to be told that the scuffs do not make it defective. I was shocked. I just paid a premium for this device, as well as signed a 2 year contract with my carrier. I was expecting a new device, not one that looked worse than my 1 year old iPhone 4S. I inquired again, only to be told that it does not make it defective. They offered a service part phone, but told me they only offer one and if it is worse then I just have to deal with it. Take it or leave it. Well, it appeared that the best option was to return the phone and start the whole order process again.
Three days later I managed to get a phone as a walk in at my local Apple store. Well long story short, same issue. Scratched right out of the box. I called the Apple store as soon as I had opened the phone and noticed, and I had the same response as before. They can offer a replacement, but only one and it is a take it or leave it deal. So for the second time, I returned the iPhone 5. Not only was I forced to return 2 phones due to obvious manufacturing defects, I now had to deal with my cellular provider. After the second return, they had to create a special case to reset my upgrade. While it was taken care of, it could have been avoided had I received better customer service at my store, or had not received the defective devices in the first place.
At this point, you would I think I would have learned my lesson. Well wrong again. Today I managed to get a White 16GB iPhone via online reservation. I honestly had my doubts, but being heavily invested in Apple products I decided to give it another try. I opened the box in the store and all seemed well. I brought my iPhone home with high hopes that this nightmare was finally over. Upon further inspection, the top lip of my brand new iPhone is brown and it is getting extremely hot. Needless to say I am at a loss here. I truly love Apple products, but I can only put myself through so much before I have to wipe my hands of the whole thing. To quote Albert Einstein- "Insanity: doing the same thing over and over again and expecting different results". That should pretty much sum up how I feel about this whole situation. I have been spoiled over the years buying Apple products. I have come to expect quality, and I have not gotten that with the iPhone 5. Tomorrow I will be returning my iPhone, and going with a different manufacturer. I sincerely hope that Apple will address the concerns of their customers in the future. Thank you for your time.