Carl, I think you are missing the Stephen's point. I hear alot of condescending remarks from some to others who are raising legitimate points. Stephen's main point, like others in the UK, EU, is not that Apple simply released a new product. The issues are:
1) iPad 3 was sold in those markets as advertised that it would work on newer 4G or those areas equivalent systems. This is the famed statement that Apple Store clerks were telling buyers "it's future proof". As an Apple Share Holder and one who regularly travels to the UK, I can assure you clerks were saying this. When a corker bought hers in the UK, I had to ask the guy what he meant by "future proof." He Said any bugs would be addressed with software updates. Now, that makes sense as most of us know there are always bugs that software updates fix. The connectivity problem is not a software caused bug, and the only way to fix it is a new iPad with the right hardware. Now, whether this "futute proof" was an Apple directive remains unclear. For those in the US, its not an issue as the iPad 3 can draw to 3G which won't be fully gone for another 2-3 yrs or use a smartphone with 4G and utilize the hotspot wifi of the phone. UK/EU dies not have that luxory.
2) Apple knew of the issue. While Apple prides itself on secrecy, they're Genius clerks in the stores, at least here in the states readily share bug issues. I've had similar experiences with tech support, and I knife many who work for Apple who readily give updates regarding the product issues.
3) Knowing the issue in EU/UK, Apple is stuck in a way for if they told customers in those regions to hold off because the iPad 4 was coming, word have spread around the globe. What do you do with a surplus of iPad 3s as world wide buyers stop buying the 3 awaiting the 4? This IS why buyers were not told.
4) I cant feel too bad for those running into return issues from Resellers. Buy from Apple direct is best for many reasons. For example, Best Buy in the US wants $95 for 1st service plan on Macbooks, while Apple's 1st yr is free
The reality is, Apple released 4 because they knew the issue in EU/UK. This was the same flaw as the original antenna placement in early iPhones. And when Jobs was leading, he readily put it out there to consumers that a new design was forth coming. He didn't release a new phone in 6 mos. He spent the needed time to make the fix, and released on the next year model.
As I've posted before, in the US, this type of maneuver would immediately bring scrutiny by regulators and Attorney Generals here, and it already has per my peers with the California Dept of Justice. Though bring in that field, I think Apple is fine here as I said, this doesn't affect 3s here. Yet, in the EU, a much more regulatory system in place. If I was one who wants to be heard, don't post here, but file complaints with regulators in EU/UK