I was fortunate enough to have this same thing occur again, and this time (with your post in mind) I took screen shots of the entire process to document it for you and hopefully help you determine why and who is doing this. I've got 4 screenshots here documenting the process, initially I was browsing the website Wowhead.com, and that is the first photo here, what I was doing just prior to this all happening:
[url=http://img706.imageshack.us/i/installgeniosneakattack.jpg/][img=http://img706.imageshack.us/img706/1316/installgeniosneakattack.th.jpg][/url]
Then, this tab popped up:
[url=http://img27.imageshack.us/i/installgeniosneakattack.jpg/][img=http://img27.imageshack.us/img27/1316/installgeniosneakattack.th.jpg][/url]
Upon clicking ok, the only option, it redirects to this page:
[url=http://img716.imageshack.us/i/installgeniosneakattack.jpg/][img=http://img716.imageshack.us/img716/1316/installgeniosneakattack.th.jpg][/url]
Finally, on that previous page, all of the links there ("See details...", "RECOMMENDED DOWNLOAD", and "INSTALL") prompt the immediate download of the file "InstallGenio.dmg" as shown in the fourth and final screenshot here:
[url=http://img827.imageshack.us/i/installgeniosneakattack.jpg/][img=http://img827.imageshack.us/img827/1316/installgeniosneakattack.th.jpg][/url]
I did not choose to open or save the disk image file, so I cannot tell you what happens from there. All I know is at that point I closed the tab and cancelled the download of the file, ending the entire encounter. I hope this helps you determine what is going on here. I know that other people have been getting this identical or nearly identical experience while browsing other websites, so I am sure it's not just "WoWhead.com" to blame.
In response to Gen_'s post, I personally have had legitimate pop-up or redirects to download Adobe Flash updates which were legitimate, bringing me directly to Adobe's website so I was sure it was on the level, and it always has been. Flash has been updated for me several times this way, downloading a .dmg which did indeed install a valid and latest version of Flash for me on my Mac running 10.8.3, so at least sometimes Adobe Flash updates do come this way when viewing a web page requiring a newer version of Flash than one is currently running. Just my personal experience.
Anyway, like I said, I hope this helps. Feel free to post any further questions about my post here, though I've tried to be as thorough as possible in documenting the experience with screen shots.