Problem with the Retina's is there is no user serviceable parts inside, so from Apple's standpoint you shouldn't have a reason to enter the inside of the machine to clean the fans and/or temporarily remove them to clean the cooling grill behind them that really get caked up with dust and lint.
Mine dissected was each side being half logged with lint, I removed it in a effort to save the machine but it was too late, you can see the residue.

There is no policy from Apple concerning this maintenance task, so if your under AppleCare or warranty I would advise taking it to them and getting the dumb deer in the headlights look from them because that's very well likely what your going to get.
It serves Apple's purposes and the store employees that your machine dies faster due to overheating because it turns over hardare faster and force you to buy a newer one.
If they discovered you have been inside the machine, stripped screw heads, break tape, painted screw heads etc., then they can void your AppleCare/warranty.
If you got one of the non-Retina's they are user serviceable inside far as hard drive and RAM, so if they found out you cleaned the fans it likely wouldn't be as big of a deal as long as you didn't break anything.
It's been getting worst each time Apple puts out a new piece of hardware as they close things up more and more and rig their hardware for lower turnover rates.
IF you want a machine you can keep a decade instead of only a few years, your going to have to get a Windows 7 tower.