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Level 4

1,207 points

FCP/FCPX to Avid Media Composer 7 (now $999)

Early today, Avid announced that Media Composer 7 will be coming out sometime within the next few months (sometime around June I believe). In addition to just some of the key features listed below, there is a huge price reduction; From $2,500 to $999.

I am just curious as to if this reduced price will make anyone think about possibly moving over to Avid?

Avid Media Composer 7

Accelerating HD delivery from high-res source

As more content is created with high-res cameras and delivered as HD, editors typically must perform time consuming transcode and resize operations before true editing can begin. Media Composer 7 eliminates this step by enabling editors to work directly in HD from the high-res source, while maintaining full creative control of image framing.

Media Composer 7 offers a wide array of key new features, including:

AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
Dynamic media folders —Accelerates and simplifies AMA media management tasks automatically in the background.
FrameFlex™ tool and LUT support — Enables editors to ingest 2K, 4K, and 5K media with real-time color space conversion and deliver content directly to HD.
Master Audio Fader —Enables editors tocontrol overall program volume and insert plug-ins for compression, equalization, and compliance metering.
Clip Gain —Editors can adjust gain on a specific clip, independent of track-based automation, without engaging separate audio tools.
Symphony Color Correction option —Lets editors add advanced color correction tools previously found only in Avid Symphony.
Interplay Sphere for Mac — Enables creative teams to edit, share, tag, track, and sync media as it flows through the production process anywhere in the world (Media Composer Interplay Edition required).

Mark Futa, head of Post Production at The Ant Farm, said, "As we journey further into a tapeless post production world, managing a wide range of dissimilar digital media is a major challenge. What excites me about Media Composer 7 is not only its ability to speed up the ingest of both high-res and HD source media via AMA, but also the introduction of background processing so our editors can keep editing while the application handles non-creative tasks like media transcoding and consolidation."Media Composer software configuration optionsAt product availability, Avid will offer a choice of two Media Composer software configurations:

Media Composer provides the full Media Composer editing feature set as well as support for ISIS^® workgroups.
Media Composer Interplay Edition includes all the features in Media Composer, plus the ability to connect to Avid Interplay.

Availability & PricingMedia Composer 7 will be available in the online Avid Store and from Avid resellers worldwide starting in June 2013. Customers can purchase Media Composer 6.5 now and receive a free upgrade to version 7 when available. Pricing will be as follows:

Media Composer 7 (standard) — $999 USD
Media Composer 7 Interplay Edition — $1499 USD

Final Cut Pro X

Posted on Apr 8, 2013 5:38 PM

19 replies

Jun 28, 2013 8:41 AM in response to PeterTheta

PeterTheta wrote:

The app's interface chrome is simply inappropriate. Apple's own iOS is embracing 'flat design' which acknowledges that performance means removing distractions from users' sight. With its heightened dependence on dynamic, gilt-edged UI elements, FCPX is a step backwards. Maybe it looks nice in a trade show booth but it's distracting to both my CPU and the stories in my head that i'm trying to express.

Just curious about what you mean here. What parts of the interface are extraneous?

Can you give just an example of "form over function" in FCP X? I feel the interface has just the right elements, can be mostly keyboard driven, and many of the components can be hidden if not needed. I had to look up the meaning of "gilt-edged", and frankly I'd take that as a compliment - something does not have to look unpolished to be "professional"...

aNoori

Level 1

0 points

Jun 29, 2013 12:05 AM in response to PeterTheta

The New UI philosophy is simple. I have the opposite opinion and moving on.

I don't have time and brain to look back to avid, neither waist $999 for it.

AVID is good, but I'm out and wouldn't go to it as there is really no advantage.

I don't have habits and wouldn't call my use of AVID as good habit.

I'm moving on, and in love in metadata and other help tools.

Dec 24, 2013 3:39 PM in response to parker612

I'm switching to AVID right now... I've edited in final cut for 4 years, when I was a student, and I loved it (both X and legacy), but now I'm starting working for broadcast television and I found that FCPX is definitely not ready to fit in the workflow. Main problem is the "not full" compatibility with SONY XDCAM discs and systems that they are actually the de-facto standard in broadcast. It has to be said that in every-day TV productions AVID is definitely faster, more solid and works better with remote storages and with all the broadcast equipment.

I'm still using final cut in little "weekend productions" when I have to shoot with DSLR and produce videos for YouTube. It's fantastic when I have to do that kind of works. But in broadcast... No, FCPX is still too much young. A giant step has been done with FCPX 10.1 but, apple, there are still things to do.

Dec 24, 2013 4:29 PM in response to parker612

To me it seems that's obvious that apple has some priorities. They feed first the long-tail of consumers and prosumers, because they give the major incoming and, in a second time (maybe), they feed (or they will feed) the pro users.

So, in my modest opinion:

Final Cut X has a nice concept behind and a cool user interface, but needs more development.

AVID is developed "only" for the pros that works in complex environments. And it simply does its job.

Premiere eats without problems every kind of video format and it's also quite solid.

In the end I had to learn all the set of three. And every different occurrence has it's different best NLE.

FCP/FCPX to Avid Media Composer 7 (now $999)