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The Lightning technology is patented. Which means that anyone selling products that use it must be licensed by Apple to sell their cables. There are some aftermarket device manufacturers that are licensed, and many more that are making ripoffs. iOS 7 checks that the cable is licensed, and the cable will not work if it is not ("charging is not supported with this accessory"). It isn't just a cable; there is a microcircuit in the cable that separates analog and digital signals so audio and video can go over the cable. Any cable missing this microcircuit will not perform all of the functions of an Apple or a licensed cable. I doubt very much that a cable that includes the microcircuit could be even manufactured for the price some cables are sold for on eBay.
In addition, Apple has an interest in user protection, as a user died from electrocution last year using an after-market charging system."
As quoted from either an Apple support worker or Mod working for the forums....
I know this case well, the cord in question was in fact an licensed apple product. This came up in our PIA in January. The electrocution did not result from the cord or the Iphone itself, but another external factor.
If we wan't talk to talk about "Charging is not supported by this accessory" then why exactly does Apple's lightning cable itself, right out of the box give this message 75% of the time while charging? Apple's own lightning cable in which they sell for $25-$40 (depending on where you go) isn't licensed for their own products? Scam anyone? Of course when this message comes up, it stops charging, which of course wears on the battery (go figure).
The cables the other person posted, the nice flat durable ones that come in different colors and are 65 cents have that "accessory not supported" message come up less frequently. The best thing is, it still charges even despite the message. Since I started using these 65 cent chargers, I've seen the "accessory not supported" message pop up 2 times in 4 months. Apple's own lightning cable purchased directly from Apple, this would be a daily occurence. 8-10x a day that message would pop up due to it cutting off charging.
I ask you again people, which is the better charger to use? The one costing 65 cents that consistently and reliably charges the Iphone 5 with no problems, or Apple's $25-$40 charger that continually cuts off charging, breaks, and is completely unreliable.
Apple, in all honesty customer loyalty goes a long way in retaining your customers. This debacle you created with not only the Iphone 5 but the cable as well will turn a good chunk of your users away. Your best bet, the perfect scenario if you will. give your lightning cables out for free, as many people want, and as often as they want. That is the only way you'll retain your customers at this point.