And don't get me wrong though, I love apple, but if this happened to the iTunes store the site will be back up in just 3 hours even if it was a more intense hack attempt.
10+ days have already shuttered some coders. Some small companies making apps may have shed employees because of this. I personally believe it doesn't take 10+ days to even create the developer website from scratch.
But they are their own company. If they choose to take 10 days to rebuild then we will all have to respect that. But what I find to be wrong on their part is that they keep us in the black too much. Even on day 1 they posted "Be back soon." without any hint on whether "soon" meant 2 hours or 2 months. Apple's time is not the only thing that is important. The time of small app-making companies are equally important, and independent app makers. If they could have been honest in saying it could take 5+ days then people like me wouldn't be checking on their website every 3 hours and getting disappointed more than 5 times a day.
If they had told the truth I could have gone on a more productive activity for 10 days instead of being glued to my chair checking their website every now and then. From what they did, it's clear they believe their time to be more valuable than ours.
We are customers too. We don't use their site for free to deserve this treatment. If it takes them 100 days to fix their website then I would understand completely if only they could tell me that in a professional way instead of 1-liner paragraphs that are vague and misleading in nature.
What gets me even more frustrated now is that they said their "certificates" are back online. But it isn't. I am blocked by a legal "license review" page which i must agree to before going to certificates. That agreement page is still offline.
They should not have said certificates are back online when it isn't. Or they could have brought that single "license page" up together with the certificates knowing it will block access to us anyway.
I appreciate apple's usual frankness and concise approach. But for an incident like this such lack of detail and transparency is inappropriate and destructive. Apple clearly has no game plan on incidents where its absolute control is momentarily challenged.