Fox Digital Download issues for iTunes

I have Itunes version 11.0.4 and I am trying to import a Fox digital copy of a movie into Itunes, however every time I double click to import I receive the error message that it "requires Itunes version 7.6.2 or newer" and requests that I update Itunes. I see it states to go to iTunes directly and select the movie, but where/how to I enter the code for the free download?