Here's another SSD failure occurance. The technician I used also mentioned that they took care of a second Apple SSD failure today. So perhaps this issue is not as rare as is suggested.
The SSD on our MacBook Air 13" 2012 failed last weekend while the computer was dorment overnight. The computer could no longer even locate the drive. Took it to a technician who confirmed that the drive could not be accessed and needed replacement. The computer was 1 year and 6 days old and we chose to spend our money on a time machine rather than apple care, so we were 6 days out of warranty but happily had all data backed up.
I took the computer to the Apple Store in San Francisco and spoke to a manager there. I understand I could have purchased Apple Care but my pitch was that most manufacturers will consider covering an unusal and major failure outside of warranty, and this was only 6 days... If I bought a high end appliance and the device suffered a catastrophic failure just outside of warranty I would expect them to work with me.
Not Apple. No luck. Not even a discount on repair service was offered. They tried to sell me on their repair service and asked what warranty I would get via the technician. I said I don't know but I felt better having them take care of it. I declined their repair and got the SSD replaced via the technician.
Good call. The replacement part comes with a 3 year warranty and was cheaper than the part at Apple and I took the chance to upgrade my storage capacity.
Contractually Apple had no obligation to me, but I think they were unreasonable and did not make the right decision for their brand reputation, particularly when I found out that a 3 year warranty is available on the replacement part. Where do you draw the line on making exceptions? I don't know, but I think our case warranted an exception.
The lesson I learned from this is not that I wish I had purchased Apple Care for $249 (the repair Apple offered was only $280) but rather than Apple's repair costs, warranty and extended warranty are uncompetitive with third party repair and part options. $350 plus labor got me a new 240Gb drive with 3 years warranty. That is still only what I would have paid if I'd sprung $249 for Apple Care plus $200 extra for a 13" with a 256Gb drive initially.