Dear Apple,
imagine you're the proud owner of a 2013 Porsche 911. You're nearly perfectly satisfied with your dream car, maybe one or two glitches, but overall you're just happy.
The other day, you receive a letter from Porsche saying that with your annual service they'll upgrade your navigation system, and the first annual service is free from now on. Cool.
Two days later, you get your car back. Nice, shiny, cleaned.
It's a sunny saturday and you decide to drive to a nearby lake and go swimming. You sit in your Porsche and turn on the music.
Nothing happens.
Silence.
You wonder whether the service broke your car, eject your cd, clean it and put it back in.
Turn it on, silence.
You think what the ****, ok, let's drive to the lake. At the first crossing, suddently, music starts to play..
Oh great, maybe that firmware reset needed a while.
At the second crossing, you decide, that you just don't want to listen to that 80s track right now. You push the next button.
Guess what, nothing happens.
You push back, forward, stop, next, play.
Yes, right, after 25 seconds, the next title starts.
You call your dealer. He says, oh well, yeah, that's a little problem with the new firmware.
"Seriously? I can't go to the next track anymore? Well.. sure they'll have a fix for that one soon?"
You wait for the next update, it comes, but there's no change. Still, if you want to skip forward to track 4 of your favourite cd, you have to wait for 4 times 30 seconds. One day, your boss gave you a cd with the meeting notes recorded on it so you can listen to them when you're in the mood for it. Guess what, track 7,18,19 and 20 are important for you. You decide to listen to them when you drive in your wife's car.
There's another firmware update. You immediately bring your car to the dealer. Guess what, same problem.
You google and crawl the whole internet, and you find all kinds of solutions. Increase the battery voltage to 14volts, install a second battery, turn the heating on and off before you start the car.
You try them all. Nothing changes. You try to disable each and every function of your car you don't need and try to see if it helps. No way.
Finally, you wonder whether you should replace the navigation system with some none-corporate one.
You start googleing for compatible navigation systems and find the the Porsche navigation system is deeply wired and endbedded in the rest of the car electronics, and every reasonable fix for less than
5000$ will ruin your Porsche experience.
You're a frustrated customer and wonder whether Porsche is the only car around.
Feel free to think this is just a small bug and your car's the best after all and you should offer the customer a free car wash or a new color for his next Porsche.
I disagree. He won't buy one.
Seriously - 40 seconds each time I open a large folder with some 100s of files of program code on the local hard disk? As fast as my floppy drive back in 1985 before my Victor Sirius got a HDD. THIS IS A MAYOR ANNOYANCE and THERE IS STILL NO WORKING FIX