boobyc03 - thank you for apologizing but the hourly cost of netflix isn't the point.
They have a market cap of ~20B$ because ~30 million people (and growing) see value in $8/month for their service.
Now if the service has no value (low quality SD streaming has no value for me) then they start losing subscribers.
I am not looking for a refund - heck I would pay more for realiable streaming.
Now back to the subject - tonight in Primetime the Apple TV was only getting 384 kbps (as the title of the thread says - horrid) - while my Chromecast got 5800 kbps on the Example Short and Top Gear looked very good (better than on DirecTV) and my router average suggests I was getting the full 5800 kbps. Hoping Apple / Netflix fix this soon.
The irony is that when you get Super HD 5800 kbps it can look very good (Skyfall, Pirates of the Caribbean, Arrow are all good examples).