Well that stinks. I've been seeing Rotten Tomatoes everywhere online, they must be paying top dollar to get added on blue chip companies like Apple and others devices without an option to remove it or make it optional by the user.
Apple is in the business of selling movies too, they shouldn't have Rotten Tomatoes on there limiting the amount of sales a company can make, a lot of people, I don't know why, are so weak minded they need reviews and ratings to see a movie or not.
I guess I'm moving over to Roku 3 and returning my Apple TV if so. I just hate ratings and movie reviews on a device I purchased. I can understand if it was a free box but it isn't.