ZBrush under OS X: multithreading issue

Hello.

I've started working with ZBrush on 15" Retina Macbook (late of 2012) under 10.9.1 and found overusing CPU which is cuasing overheating. Then i've contacted Pixology support team and they have explained me the issue in this way:

This is a situation that is something we have been in contact with Apple about for a couple of software releases now. ZBrush is not the only software to have this issue. What is happening is that your computer is seeing each core as a completely separate processor when ZBrush is running it multi-threading. So for example let’s say your CPU temp is running normally at 100 degrees (just an example number). When ZBrush starts up, if ZBrush is using 4 cores then you computer thinks that you now have 4 separate processors each running at 100 degrees and it adjusts the fan to try to cool off all of them, even though it is only one processor. Bascially, your computer is creating its own overheating situation. By thinking it is hotter than it really is, it kicks up the fans which then DOES increase the overall heat because of the fan going into overdrive. Until Apple helps to come up with a permanent solution reducing the number of threads in the multithreading settings is the only work around.

So, now i have to ask Apple then when they are going to solve that problem?

Here I'm for

first over all, to ask if here's any possiable solution to deal with a situation temporary. I know about turning off multithreaded in ZBrush and it helps but only when program isn't actually using. When i do even minor work it overloads the same. So maybe here's some more radical solution on OS X / machine level?

secondly, to ask everyone who's working with Zbrush (and other progrmas) and encountered that issue to appeal to Apple to focus on the problem because "couple of releases" sound to me as Apple doesn't take serious amount of users who's using 3D software on Macs. I know and pro artists and amateur. We all payed money and we have right to get problem to be solved.

Thanks.