SSD = flash memory storage. There are no Apple-supported upgrades for the internal SSD/flash storage in the MacBooks, partly because Apple uses a special connector. OWC has created replacement MacBook SSD/flash drives of their own initiative, and they do work. But they are only available for some models.
Due to the special Apple design of the flash storage you will not find many options for upgrading. So far only OWC has gone to the trouble of trying to match the Apple specs.
It is still best to order a MacBook with the amount of storage you need, if available. If you do need an upgrade later, whether you will be able to will depend on whether OWC offers one for the model you have, and there is no guarantee of that. And any such upgrade will not be supported by Apple. But OWC is a good company and I have bought many products from them.