With the advent of Smart TVs, it's getting out of control to think you need Roku, Amazon Fire TV (powerful and the first with voice activation), and of course Apple TV (which never appears in the line-up on my Smart Sony TV). It's clear that Google feels the competitive heat and posts numerous ads disguised as consumer news stories to capture the viewer within the Google-Chrome browser-Chromecast eco-system. It's bad enough being blocked at every turn with an ad while navigating Amazon or Apple TV. But with Chrome and Chromecast and Bing search, I feel like the entire internet is a giant ad for Google (or is it Chrome? or Gmail? or Youtube? or Bing? or the company's new and official name, Alphabet?
I tried, and owned, all of these "streamers," and the one that sits in the junk door is Chromecast. For a huge company with ambitions to make the first viable driverless car, Google certainly might be expected to do more than provide us with the spartan novelty called ChromeCast (after finding an open HDMI port, I spent the rest of the night looking for an AC and USB connection for the device--finally I downloaded Chrome and got some results. (But I prefer Safari!!!) Thank goodness for alternatives:
1. Enough is enough! I'm tempted to say drop all the streaming and return to Blu Ray DVD players. But if I could use ONLY one, it would be CNet's recommendation of ROKU. It's the least cluttered, without commercial gotcha's, and it's the most universal and straightforward streaming device of the bunch (faster and more dependable than Netflix on a Smart TV). Moreover, it gives me my Youtube Channels and runs my favorites without interruption.
2. If I decide I need 2 streaming boxes, the 2nd will be my Fire TV Box (not the little thing that's similar to the Chromecast novelty). Besides speed and pwer, speech recognition is impecccable and the Prime selection gets better all the time. But you have to be careful about unintended orders for merchandise, or subscriptions to Food Pantry, or Audible book purchases, or buying music tracks when you're intention was to rent them. It's a matter of learning how to use settings to ensure FREE movies, books, videos that are one of the perks for subscribing to Amazon Prime My only tablet has been a Fire HDX, and Amazon's May Day feature worked beautifully and saved money. Whenever I hit a snag, I simply touched MayDay, and a live expert in the Amazon studio appeared on my screen. From there, she either showed me the ropes or, with my permission, took control of my machine and got me out of trouble. (Unfortunately, Amazon is eliminating live MayDay service with their newest tablets.
3. That brings me to my 3rd "keeper," Apple TV. first, the CONS: 1. The remote, the size of a piece of Wrigley's chewing gum, keeps disappearing. And replacing it for $20 a pop gets old in a hurry. 2. The Apple eco-system is now ramping up with the Beats acquisition and the constant trolling for Apple music subscribers. (I have thousands of CDs I want to listen to again. Please-- no more subscriptions.) You can limit its activities, but not erase Apple Music's presence completely.) 3. Nothing on Apple TV is "free" in terms of movie entertainment and now music (with certain, ever trickier, exceptions).
The PROS, or reasons to keep, Apple TV in your TV's 3rd port: 1. Every unbiased review I've read has said that Apple AirPlay outperforms every other method for throwing/mirroring the contents of an iPhone or iPod or tablet or computer unto a TV screen. Brightness, sharpness, colors, proportionality all support Apple's reputation. But to use AirPlay, you need to go to an Apple TV input. 2. If you've collected photos, audio files, etc. from elsewhere in the house or on your computer's wi-fi network, Apple TV is best for screening and playing personal material. 3. Aside from a WD Passport drive, the only place I would store files is in the iCloud--if only to reduce confusion.
Maybe because the above 3 choices seem so obvious, Google has to go the extra mile to lure surfers into their domain. I wish Apple, the richest company on the planet, would: 1. Devise a streamer at least as efficient and practical as Roku. 2. Start a "movie club" undercutting Netflix's dominance instead of throwing money at Taylor Swift, acquiring Beats headphones (for 3 Billion dollars!) and the latest hip hop artist for rights to sell their music--how does this raise consciousness of culture and art? 3. Clarify why they alone are absent from Smart TVs. What's needed in the face of all the streaming and cross-streaming and counter-streaming is one spectacular provider of the technology and the content that does it right.
Each of the above 4 services--my 3 "chosen ones" and the 4th inescapable one--claims they are a one-stop, do-it-all service. Perhaps one of them is on the cusp of making good on such a promise. All of my HDMI ports are full as are my drawers for remotes. Will a winner please come forward with a plan, not a pitch; an innovative product and service, not an imitation. It's time to clean up the clutter. Presently, Apple's iOS system is Obama trying to move ahead with a Congress of Android users.