Apple is forgetting is core competence..
USABILITY.
With so many of the baby boomers living longer, the typical age distribution graphs the past which looked like pyramids now look like rectangles.
What it means is that more people as a percentage are over 45 years old. And now tend to be shortsighted.
I have been lasered twice once or laser PRK and once for Lasik I now have arguably the best vision I've ever had better than 20/20 I now have 20/5 vision.
But this comes at cost–I have more trouble reading normal text like magazines in lowlight or florescent light, the contrast has gone down as well, and my the ability to thread a needle is pretty much gone.
So there really isn't much of the technology fix for me or the rest of the baby boomers. And what good are high contrast high-definition screens if you can't read them. They become of less value than a lower definition screen zoomed.
For the iphones, iOS 7 was a complete disaster compared to IOS 6 because it made the phone is impossible to read. My solution was to buy the new iPhone 6 plus and use zoom mode all the time so the display of the normal iPhone six would be blown up all the time zoom scaled so I would seen the exact display layout of the iPhone 6 only bigger on the iPhone 6 Plus. I didn't want more information per screen , I just wanted the ability to read quickly without strain.
It's a MEGA unforgivable oversight for them not to offer something like this on their computers. Just like the iPad mini, And iPad are respectively permanently " zoom scaled" relative to one another displaying exactly the same info as their aspect ratios are identical (I can't use the iPad Mini , find myself zoom scrolling with the regular iPad for some websites and need a iPad pro that is a zoom scaled iPad (an no... reading glasses are not the answer) , READER helps.... but it isn't working for everything, and through READER is a nice experience for some sites it is not working well for all sites. Besides- sometimes you need to read and watch other things at the same time and only have 1 screen.
The phones are respectively zoom scaled relative to another, we should have that same option ......say you have a 15 inch MacBook Pro you should be able to zoom scale it as if it were a 13 inch MacBook Pro or even an 11 inch MacBook air.
IOS 8 and Yosemite are trying to go a long way towards integration with continuity, and part of it should be that each device should be equally easy to read. Currently the reader function on the iPhone 6 plus can be easier to read than a regular iPad without READER.
I used to say that Apple was a thinly disguised software company pretending to be a hardware company, and then I said Apple is a usability company pretending to be a software company that is pretending to be a hardware company. If you take away the usability art- apple becomes just another seller of slick Industrial designed PC's.
Apple has always been about the user interface. Tim Cook is clearly losing his way and losing his competitive edge over the rest of the personal computing platforms by sacrificing usability and the user interface. Amy try to imitate Steve Jobs stage walk and pauses in speech onstage, but what he really should be imitating is Steve Jobs fanatical devotion to usability.
Please don't let the Apple rot.
