When the Boot Camp drivers are installed, they are installed for all users silently, because it is done as a part of the Windows installation, before any user accounts have been created.
The following snippet is from the AutoUnattend.xml on the USB Installer. See the highlighted part. This is from a W8 USB Installer built using BCA and an W8.1 64-bit ISO.
<?xml version="1.0" encoding="utf-8"?>
<unattend xmlns="urn:schemas-microsoft-com:unattend">
<settings pass="windowsPE">
<component name="Microsoft-Windows-Setup"processorArchitecture="amd64"publicKeyToken="31bf3856ad364e35"language="neutral"versionScope="nonSxS"xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State"xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<UserData>
<ProductKey>
<WillShowUI>Always</WillShowUI>
</ProductKey>
</UserData>
<UpgradeData>
<Upgrade>true</Upgrade>
<WillShowUI>Always</WillShowUI>
</UpgradeData>
</component>
<component name="Microsoft-Windows-PnpCustomizationsWinPE"processorArchitecture="amd64"publicKeyToken="31bf3856ad364e35"language="neutral"versionScope="nonSxS"xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State"xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<DriverPaths>
<PathAndCredentials wcm:keyValue="1" wcm:action="add">
<Path>$WinPEDriver$</Path>
</PathAndCredentials>
</DriverPaths>
</component>
</settings>
<settings pass="specialize">
<component name="Microsoft-Windows-Deployment"processorArchitecture="amd64"publicKeyToken="31bf3856ad364e35"language="neutral"versionScope="nonSxS"xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State"xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<RunSynchronous>
<RunSynchronousCommand wcm:action="add">
<Order>1</Order>
<Path>cmd /c "FOR %i IN (X F E D C) DO (FOR /F "tokens=6" %t in ('vol %i:') do (IF /I %t NEQ "" (IF EXIST %i:\BootCamp\BootCamp.xml Reg ADD "HKLM\SYSTEM\CurrentControlSet\Control\Session Manager\Environment" /v AppsRoot /t REG_SZ /d %i /f )))"</Path>
</RunSynchronousCommand>
</RunSynchronous>
</component>
</settings>
<settings pass="oobeSystem">
<component name="Microsoft-Windows-Shell-Setup"processorArchitecture="amd64"publicKeyToken="31bf3856ad364e35"language="neutral"versionScope="nonSxS"xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State"xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<FirstLogonCommands>
<SynchronousCommand wcm:action="add">
<Description>AMD CCC Setup</Description>
<CommandLine>%AppsRoot%:\BootCamp\Drivers\ATI\ATIGraphics\Bin64\ATISetup.exe -Install</CommandLine>
<Order>1</Order>
<RequiresUserInput>false</RequiresUserInput>
</SynchronousCommand>
<SynchronousCommand wcm:action="add">
<Description>BootCamp setup</Description>
<CommandLine>%AppsRoot%:\BootCamp\setup.exe</CommandLine>
<Order>2</Order>
<RequiresUserInput>false</RequiresUserInput>
</SynchronousCommand>
</FirstLogonCommands>
</component>
</settings>
</unattend>
Can you check your Windows Installer USB for this file? You may not have one for W7 64-bit. This is what I have on a W7 USB.