Does the Apple Watch go on sale at 12:01 am April 9th (which is sort of Thursday night), or is it 12:01am on April 10th (which is sort of Friday night)?

We are just users here, so we have no way of knowing...

I am sure that any question that is not easily found at or from the Watch Store page > http://store.apple.com/us/watch < can be answered by this method (from the bottom of that page)

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http://store.apple.com/us/watch

Pre-order April 10 after 12:01 a.m. PDT

Hope it helps.

It seems pretty obvious: http://store.apple.com/ca/watch

Pre-order April 10 after 12:01 a.m. PDT

That is Friday morning, early.