The problem we are facing is that Apple prioritized everyone other than its customers. Re-sellers in CA and London received over 700 watches combined, which would have easily sold out to direct order customers, making the net result to Apple the same. This is typical big business. The customer is last resort. Apple has enough statistics to know which bands would have been the best sellers and should have been prepared. I agree with the post above, they should have packaged the bands separate and at least we would have a watch. They should have also, sent early pre-order customers and email, allowing them the opportunity to switch their band selections allowing the watch to be delivered on 4/24. I consider this a small case of bait and switch. All of their marketing and conference meetings noted that early pre-orders would ship on 4/24, then at the last minute they posted all of the dates with a range of 4/24 - 5/8. Thats just poor marketing and communication with your customers. This would have never happened is Mr. Jobs was still with us.