You can only have the book sent to an address inside the country of the Print Products Store you are ordering from. If you want the book to be sent so Sweden, you have to have the book printed in Sweden. The Apple Stores deliver only within their country. You will have to order from the Swedish store, and use an AppleID and a credit card with a billing address in Sweden. (http://www.apple.com/se/shop/help/print_products
http://www.apple.com/shop/help/print_products) The delivery address and the billing address need to be in the same country.
It is easier to order in the country where you currently are and have the book delivered to yourself and to forward it yourself.
The Swedish Print Products Store has been down for several weeks now. I am not sure if the servers are working again.