http://www.cnet.com/videos/remove-scratches-from-your-apple-watch/
This product works! My stainless steel Apple Watch scratched after a few days and after some searching, I came across the above video at CNET. I purchased the Cape a Cod polishing cloths at a local hardware store. Using this, within a minute or two, my watch was restored to new condition. If you go to the Cape Cod website you can find dealers in your area. I also bought a large tin of cloths which included gloves and a special microfiber polishing cloth to remove the haze. I polish my watch about once every 2-3 weeks. The small cloths can be cut down and also revived if dried out. Love this product. It made me less worried about the Apple Watch finish since it looks perfect all the time.