Apple cable

I noticed that my Apple cable no longer works in my car on the Apple 6. Strange, since I bought it at an independent Apple store. It is marked with Apple logo and all.

I have read that Apple, in its continued desire to profit on whatever it can, has somehow stopped the phone from recognizing some cables. As a stockholder, I like them making money🙂. As a consumer, i think it is a two-bit, stupid marketing ploy. 😠

Has anyone had any luck with getting Apple to replace these cables?