I did this:
1. Installed the 9.3 update via itunes, couldnt activate.
2. Rinse and repeat ... still couldnt update. I tried powering
off ipad, updated itunes on mac to latest version, no joy. I
kept getting 'cant connect to activation server' and itunes
couldnt verify my device (whatever that means).
3. Restarted ipad in recovery mode while connected to itunes
and selected 'Restore to factory settibgs and update (I think
thats it) and it worked perfectly. 9.3 installed and prompted
me to restore from backup (which I did yesterday before starting
the upgrade to 9 3.
I tried to install 9.3 public betas (9.3.1, ... 9.3.5) and always had
to restore to 9.2.1. I was resigned to using 9.2.x on my ipad.
Without a backup, I dont know if I would have tried it this way.
And frankly, I expected better from Apple on an official release.