What happened to My Support Profile Page?

A bit late to the party... I think we used to be able to sign in to supportprofile.apple.com and find out our device serial numbers (the entire serial numbers). iCloud shows partial serial number.

I know how to get serial numbers directly from the device (Settings - General - About, SIM tray or printed on the back of the device) and iTunes. Does anyone know how to get our entire device serial numbers from Apple.com website?

Not that I've found; you can input your entire serial to check, but that's the only thing I've found. And, in order for some features of the new support page to display, you must be signed into your Apple ID/icloud with your device (tracking a personalized list of supported devices does use iCloud (effectively the same mechanism as Find My iPhone) and the feature is effectively removed without it). iCloud sign in is not required for basic usage. This is the "replacement":

https://getsupport.apple.com

We have no idea. This is a user forum.

NEW & IMPROVED (read that "fixing what ain't broke")

Apple resigned the Profile Page. You are seeing the results. Thus, the prior two comments.

*Feedback*

"Use the form below to send us your comments. We read all feedback carefully, but please note that we cannot respond to the comments you submit."

http://www.apple.com/feedback

Apple made some changes "for the worse" to the display of your devices.

R

Are you saying there's no way to get our serial numbers from apple website now?

What a flippant answer. Yes, this is a user forum and this is a user question. Makes sense you're a Windows guy.