iPhone 7 Plus display dingier than iPhone 6 Plus display

After I sent an email this morning and asked, the support person called me back and said the engineers are still looking at my report, photos and the report from the Apple repair center which also looked at it. He hopes to get back to me within another day or so.

Generally I love the phone. Except for the display brightness, which is clearly inferior to the iPhone 6 Plus despite Apple advertising the opposite.

So I am looking forward to hearing back within the next day or so and resolving this problem, one way or the other. Believe me, I will post as soon as I hear some news!

So, while waiting for Apple engineers to get back to me, I'm curious. Is there anyone in the world who has seen an iPhone 7 Plus with a brighter display than the iPhone 6 Plus?

Thanks for your reply. That is useful, if a bit depressing, information. I'm still waiting for Apple to get back to me. They apparently are having their engineers look at the problem. I'll have to decide what to do if there is no solution.

By the way, the important part to me is the brightness. While it's true that "whites are not as white as they were" in addition to that the overall brightness is diminished, even though it's supposed to be 25% brighter. Everybody who has looked at mine side-by-side agrees, even the Apple repair center staff when we first tried an exchange.

While it's hard to judge 25% more bright, it's easy to judge "dimmer." 100% of the people who have seen my iPhone 7 Plus - Apple staff included - agree it is dimmer than my iPhone 6 Plus. And the whites not as white.

I'm curious if anybody, anywhere, has ever seen an iPhone 7 Plus looking at all brighter than an iPhone 6 Plus side by side with the same settings.

The Apple supervisor still has not gotten back to me.

I know. I'm still waiting to hear back from Apple! If they can fix the problem and get me an iPhone 7 Plus that is as advertised - 25% brighter, more vibrant, etc. than my iPhone 6 Plus then great. Otherwise I would very much like to revert to what I had and wait another year. But I need Apple's assistance in doing that because of no return policies here in Japan. If it was the U.S. with their 14 day return policy I probably would have reversed the transaction by now.

You just can't be too careful I guess. I wouldn't have suspected this of Apple. They have always been so helpful in the past.

Apple just called back. The end conclusion, as far as they are concerned, is that Apple says it it "normal" for the iPhone 7 Plus and they refuse to assist anymore. I can't tell you how much, after all these years, I am disappointed with Apple.

I will look for other recourse.

The weirdest part of the call is the Apple support person saying that's, “just the way they are.” He is trying to claim that the iPhone 7 Plus might not look brighter but it really is.

That makes no sense at all. Apple's advertising says it is supposed to be “noticeably more brilliant and vibrant.”

If you can’t see it how can be be “noticeably more brilliant and vibrant”?

But Apple won't do anything about it. I've been ripped off and I'm stuck.