Hey thanks for your response.
So I went to my Apple Store, the one I purchased it from and compared it with other iPhones. Sure enough, the other iPhones also had similar issues, particularly close to the home button. AgainC very hard to spot, and only visible on a black screen with brightness turned up to 100%. In fact the store was shocked as well. But said that a replacement would do little good if all phones have similar issues.
Any way I spoke to the service centre as well (Apple Authorised Service Centre) and they said that some bleeding is common. But I felt that my screen was bleeding a little too much, so I asked him what my options were.
He said he would repair it and there were no chances of a replacement as component repairs are now available. So the screen would be replaced but not the phone.
Now my iPhone is brand new, literally under 3 weeks old. This problem probably existed out of the box, it's a shame I didn't notice this before. Am I the only one though who feels that a brand new phone shouldn't need to go under repair for a manufacturing defect? Especially for something that is quite common? How reasonable would it be to ask for a completely new device?
I've used iPhones for quite a while and with the iPhone 5 I had a string of replacements for errors that were no fault of mine, two out of those were the display problems, like burns, and non responsiveness (without any physical damage whatsoever).
Am I the only one who thinks Apple should seriously revisit their display quality control? I've been an Apple customer and an Apple FANatic for almost all my life, and it's so disappointing that the portables for very thing they cost are just not turning out to be durable these days!
My iMac after 7 years is still bright as a pearl, but the iPhone state of things is really troubling.
If I'm lucky, I really hope that someone from Apple reads this, and seriously does something about the quality control. Apple has always been a grade above every thing else, and it should not fall!
Really frustrated on hearing that my brand new iPhone 7 might have to undergo repair, when it might not even completely fix the issue. I'd be happy to wait for a new batch of perfect iPhones if there's a problem with a certain batch of supply.