I hear you. I have been wrestling with Apple Support for the last hour on a 'P' key not working on my 3 month old $2800 MacBook Pro. Two visits to the 'genius' bar. Then finally sent out for repair. I received an email today saying they need $680 to cover the repair as he key would only fail from abuse.
I was using it the day it failed and struggling to meet a deadline - sometimes the 'P' key would work but more often not. I would have to press it 3 or 4 times or hold it for several seconds to eventually get a 'P' to appear on-screen. I tried using compressed air to remove dust under the key though I doubted there was any. According to Apple I should have stopped typing and gone to the Genius Bar and not tried to finish the my project. I am not a teen playing games on it. I'm a graphics professional who has bought over 20 Macs during the years. It seems this is a 'known' issue here on Apple's own support site and yet they are denying it.
Using PowerBooks then MacBooks and MacBook Pros - starting with a slick black 'Wall Street' model - I was not a fan of the new keyboard at all. Very loud clicking. Keys not coming back up with any pressure. A totally different feel. And the new monster track pad often reacting to a slight brush of my hand as I type. And now Apple seems to be ignoring the problem.
I have yet another call and trip to the Apple store in the morning. It is even beyond the money for me at this point. It is a matter of principle. I do not want Apple ripping people off. I am just thrilled I did't spend extra for Apple Care is this is how they deal with warranties.
What can be done to get Apple's attention on this?