HEIC file format is Unwelcomed!

I was horribly surprised to find that the photos I took today, of a high school reunion were in some unknown file format called .heic. I was further horrified to learn that nothing on my PC can read them. In fact, I had to download a converter to view them. I typically download my photos (jpg) and then import them into Lightroom. But now I have to go an extra step.

Apple should not be forcing people into file formats they can not view. I find this to be asinine. I would love to contact the person at Apple who thought this was a good idea. This is the wrong way to go about bringing customer to a new file format. I later learned that I could choose my regular file format via the settings: Camera: Format.

I am very very very angry at Apple. They are so elitist in doing things like this. My next phone I will go back to Android. Android does not pull stunts like this. I will be going to the NYC Apple store to give them a good tongue lashing about this issue. I am not an Apple Lemming.

And please don't give me the non-sense that this forum is not run by Apple. What Non-sense. If true, does not Apple stand behind it's products?