Well, set aside the negativity for a moment and imagine if what I said is true -- that the Apple ID is now meant to unify various points of contact for a single person. That would mean that the person would receive the same iMessage on all their devices that use that ID, regardless of phone number or alternate email associated with the ID, and all people who had contact with this person would see their iMessages from various phone numbers/emails combined into one thread. Sounds familiar, right?
If there is any fault, it is that the replies among family members using the same ID are inconsistent, where replies seem to go to the family member who last contacted you (or something of the sort). If you think about it, if the intent is "one ID per person", you'd be messaging yourself in this scenario, so quirky things might be expected.
I realize that the effect of this is undesirable for many here, but it seems to be operating exactly as intended (with exception of the aforementioned inconsistency of messaging between users with the same ID).