'Now playing' doesn't appear anymore on Apple Watch series 3 after upgrading to watch os 5

I'm not sure I understand the problem you're having but I do know that the Now Playing app on earlier Watch OSs has been incorporated into the iTunes complication/app. The iTunes app has 2 modes, one plays the music or podcasts from your watch and the other plays the music and podcasts from your phone like the old now playing app. You can switch them using the small menu in red on the top of the iTunes screen face. There is no longer a separate Now Playing app. On my watch the iTunes app defaulted to playing from the watch and if you haven't loaded podcasts or music to your watch the play screen shows up but it does nothing. You have to switch it to play from your phone and then it works as you want.

I was forced to update my version as my Apple Nike watch series 2 was on the last v4 and have had to upgrade to the v5 version.

Prior to upgrade my music controller would launch immediately on a third party app to control my music.

Now since the upgrade it does not appear.

When I purchased this it stated this was a feature available so how can you remove it without giving notice ? This is deemed as a breach unless Apple can specify where in there terms they are permitted to remove features which enticed a customer to purchase ??

Thank you 😊

I contacted Apple before seeing the post and they confirmed the same.

I have reinstalled as a new device rather than restore and it has worked.

Glad the feature has not been removed as other posts are suggesting as this was the main feature I wanted.

So Now Playing doesn’t work on 3rd party apps? Only iTunes and Podcasts?

I had the same problem, but after restarting both my iPhone and Apple Watch it started working again