Welcome to the Apple Support Communities. I understand you have a new iPhone XR that seems to be stuck on the Apple logo.
You mentioned you tried a few methods of shutting down. I recommend double-checking the steps here, from the article titled
If your iPhone, iPad, or iPod touch won't turn on or is frozen
, for the steps needed to force restart your device:
In most cases, a force restart using the keys above will help clear things up. If not, try this next:
If your screen is black or frozen, you might need to force restart your device. A force restart won't erase the content on your device. You can force restart your device even if the screen is black or the buttons aren't responding. Follow these steps:
On an iPhone 8 or later: Press and quickly release the Volume Up button. Press and quickly release the Volume Down button. Then press and hold the Side button until you see the Apple logo.
If needed, you can try the following steps as well if you have access to a computer with iTunes:
Plug in your device and let it charge for up to one hour.
After a few minutes, you should see the charging screen.
If you don't see the charging screen within an hour, or you see the connect to power screen, check the jack, USB cable, and power adapter. Make sure that everything is plugged in firmly, free of debris, and not damaged. You might want to try a different USB cable or power adapter.
I hope these steps help you with your new iPhone.
If you see the Apple logo or a red or blue screen during startup, try these steps:
- Connect your device to a computer and open iTunes. If you don't have a computer, try to borrow one, or go to an Apple Store or Apple Authorized Service Provider for help.
- While your device is connected, force it to restart.
- On an iPhone 8 or later: Press and quickly release the Volume Up button. Press and quickly release the Volume Down button. Then, press and hold the Side button until you see the recovery-mode screen.
- On an iPhone 7 or iPhone 7 Plus: Press and hold the Side and Volume Down buttons at the same time. Keep holding them until you see the recovery-mode screen.
- On an iPhone 6s and earlier, iPad, or iPod touch: Press and hold both the Home and the Top (or Side) buttons at the same time. Keep holding them until you see the recovery-mode screen.
- Don't release the buttons when you see the Apple logo. Keep holding until you see the recovery mode screen.
- When you get the option to restore or update, choose Update. iTunes will try to reinstall iOS without erasing your data.
iTunes will download the software for your device. If it takes more than 15 minutes, your device will exit recovery mode and you'll need to repeat steps 2 and 3.