Richard Neville wrote:
. . . this seem sto be thier plan, don't give stock to the resellers, make them look bad and sell direct.
He then asked why his order,(which he is keeping active even after I offered a full refund) from an authorised reseller would be such heavy delays. 'we are not responsible for resellers stock levels'
I'm loosing business and credability as I cannot get stock from a company that offers minimal wait time direct.
As an end user, and a former businessman myself, I am having a difficult time understanding this. Why would Apple want to make resellers look bad? I mean, the more Macs that resellers sell, the more profit Apple earns, right?
If, as you say, Apple now prefers to primarily sell direct, why even authorize Apple resellers in the first place?
Due to my own situation, I have also been forced to go through an AAR, and I dread thinking about how long it is really going to take for my new iMac to finally arrive, not to mention in what kind of condition it is going to arrive.
While resellers are obviously responsible for maintaining their own stock levels so that they never run out of a certain product, nevertheless, Apple is still responsible for helping resellers to maintain their stock levels. I mean, if Apple purposely delays shipments to resellers, they are responsible for how those delays affect the reseller, correct?
Until I began reading these threads a few weeks ago, I was totally unaware of the problems which apparently exist between Apple and AAR's.
Do you feel that it is ultimately Apple's intention to do away with Authorized Apple Resellers altogether, and just accept online orders, as well as purchases through the Apple Stores?
Just wondering.
