Warren Beasley wrote:
As an end user, and a former businessman myself, I am having a difficult time understanding this. Why would Apple want to make resellers look bad? I mean, the more Macs that resellers sell, the more profit Apple earns, right?
I dont think its Apples intension to make resellers look bad or seem inferior, i was referring to my own situation in the eyes of the locals, one customer thought i was lying abou the order and the delays, he was worried that i never ordered his mac and have taken his $3000 and done 'god knows what' - i had to show him the order i placed, show him that i have indeed ordered the unit and that the ETA keeps changing.
If, as you say, Apple now prefers to primarily sell direct, why even authorize Apple resellers in the first place?
They are opening more and more retail outlets and also it seems they are opening mini stores inside other stores, the Myer in the QLD myer center has always had a huge Apple range, glossy white desks, very nice layout, but the last time i went in there, the desks had changed to the same wood style as the Apple stores, they have Apple branded TV displays and a single person with an Apple jacket talking to customers, I have also seen the brisbane JBHI have the same thing, without going into all the legal details, resellers are not allowed to use the Apple logo "" on its own we are only allowed to use " Authorised Reseller" etc but these displays seems to be Apple themselves, this is of course just speculation, and its not good or bad, they are still selling macs, and if it means having an apple trained staff assisting customers with their choice then all the better.
Due to my own situation, I have also been forced to go through an AAR, and I dread thinking about how long it is really going to take for my new iMac to finally arrive, not to mention in what kind of condition it is going to arrive.
well wether it comes from Apple directly or via a reseller, we all still get them from the same place 🙂
While resellers are obviously responsible for maintaining their own stock levels so that they never run out of a certain product, nevertheless, Apple is still responsible for helping resellers to maintain their stock levels. I mean, if Apple purposely delays shipments to resellers, they are responsible for how those delays affect the reseller, correct?
This is not normally the case, i think its a stock level issue, in this particular situation if Apple are shipping from their online warehouse then why not give some to resellers to sell?
if we couldn't get them from anywhere, or there are large delays with Apple directly it wouldn't be a drama, but a alleged 2 week wait even boasting 'order now in time for christmas' while we get ETA's they get further and further away isnt right in my opinion.
Until I began reading these threads a few weeks ago, I was totally unaware of the problems which apparently exist between Apple and AAR's.
As i said, generally its not a problem, its just with this instance they have a insanely popular product that rumours would have you believe has had hardware issues which could explain large delays but im not going to get into speculation and rumours here, there is plenty of websites for that.
I love Apple, I have for a long time and im very happy to be a reseller and service provider, but when i get customers accusing me of stealing their money because orders are now over a month old with an eta of another month.. i kinda get a little miffed.. :/
Do you feel that it is ultimately Apple's intention to do away with Authorized Apple Resellers altogether, and just accept online orders, as well as purchases through the Apple Stores?
Just wondering.
Warren Beasley wrote:
As an end user, and a former businessman myself, I am having a difficult time understanding this. Why would Apple want to make resellers look bad? I mean, the more Macs that resellers sell, the more profit Apple earns, right?
If, as you say, Apple now prefers to primarily sell direct, why even authorize Apple resellers in the first place?
I think the main issue is this:
Apple need their resellers, but due to an actual shortage this close to Xmas, the stock they do have are bring prioritised for the Apple stores and online warehouse.
normally stock I order arrives in 3 days its only been the recent 27" macs and Apple remotes (I ordered a few for stock, found out 1 is shipping today 🙂
We just need stock 🙂
ill end ranting now 🙂
