Love my iPhone 4, but add me to the list of "No Sim Installed" error message recipients. It happened the first time after I parked iPhone 4 on my charger dock. After turning phone off/on to no avail, I called Apple Support, the woman talked me through the Airplane Mode trick (on/off about 5 times), then told me to take out & reinsert sim card. That did the trick...until 6 hours later when I got the same message, prompting me to remove & reinsert sim card yet again.
So far, so good, but I am glad there is a 30 day warranty.