Netflix app becomes slow on Apple TV

I have a 4th generation Apple TV HD. I have no issues except with the Netflix app. I have a rather lengthy "My List" and ever since they deployed their ribbon interface I've had issues. After I've watched a video and return to the list, the longer I scroll, the scrolling begins to slow down. Over time, it slows so much that the app becomes unresponsive.


The only way to get it going again is to restart the Apple TV. I have no issues with other apps, only Netflix.


I contacted Netflix and after going through the usual motions, restart this and restart that, and explaining I'd done all this and that and telling them this app will work fine for now but act up later, their response was to contact Apple. Contact Apple? Netflix is the only app acting up. They asked if the problem is seen on other apps. I said my Mac is the only other place I watch Netflix. They responded, "Ah, the issue is the Apple TV since it works fine on your Mac."


"Seriously?" I said. The technology is different for each device. One is on a browser, the other is a device specific app. But they stuck with their mantra. Obviously, they're clueless and unwilling to expedite such issues to their app development team. Very pitiful customer service.


So I'm asking everyone here, is anyone else experiencing a Netflix app that runs ever more slowly the longer they use it? It acts like the app is sucking up memory until there's no more available, causing the scrolling to eventually stop scrolling, followed by the app becoming unresponsive all together.

Apple TV (4th generation)

Posted on Jun 20, 2019 9:03 PM

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Posted on Nov 17, 2019 7:15 AM

Like any browser with too many tabs open, Apple TV uses memory keeping unused apps open. Netflix is affected more than others for some reason. The solution that works for me is to close all apps you currently are not watching. On your Apple remote, double click on the Home button (looks like a TV) and you will see all of the open apps displayed (similar to an iPad). Swipe left/right to select the apps, then swipe up to close the app. Netflix should run normally.

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168 replies

Apr 23, 2020 2:44 AM in response to Ctank909

Absolutely it should be fixed. It's a major defect.


I don't know how much of the thread you have read. I did solve the problem by turning off video preview on the account (described above by someone) but it took several weeks before that setting migrated to the Apple TV box.


As far as it taking hours to come back after a reset, that is evidence of a memory management issue, possibly persistent caching or poor garbage collection of the video previews.


This app should not meet Apple approval standards with a bug like this.

Jun 20, 2019 10:30 PM in response to Andrew White2

I haven't experienced any issue nor seen reports from others. That being said it would be Netflix's responsibility to fix any issue, and wouldn't have anything to do with Apple since they had no part in developing the app.


You can try force quitting the app as well as deleting and reloading it from the app store, but if it the issue continues then you will need to persist with Netflix.

Dec 6, 2019 11:46 AM in response to Andrew White2

I have the same problem with ATV4k, but additionally with iOS and iPadOS. Netflix streams fine through Safari on iOS/iPadOS but not through their respective apps. Had a long chat with frontline Netflix support who, after consulting his second line tech team, suggested I contact my ISP. Nice guy, he agreed that this was unlikely to be fruitful. Looks like Netflix have some work to do on their app.

Dec 8, 2019 1:37 PM in response to Andrew White2

I have this issue too on Apple TV 4th generation. Restarting or closing other apps from the background helps for 30 seconds or so, but then scrolling in the Netflix app slows down to a jerky-crawl very quickly.


It's impossible to browse the content without giving up in frustration within a minute.


Netflix needs to fire their developers (and their ATV project manager) and get some that can code responsibly, without memory leaks, bugs, or whatever other issues are causing this.


No other streaming app I have (iTunes, hulu, Disney+, YouTube TV, YouTube, etc.) has problems like this.


Hopefully the more people who post here and contact Netflix, the more likely they'll fix it, but it really seems like they don't care.

Oct 5, 2019 9:36 PM in response to Andrew White2

I originated this thread. I've had a few discussions with Netflix about this and as others have reported, Netflix insists we contact Apple, which is ludicrous. The problem isn't with anything Apple. My most recent chat session is below.


Jake Netflix


have you tried to unplug your Apple TV and the TV it's connected to from power for at least 2 minutes?




You


yes, same result. TV OS is NOT the problem. go to Apple's community. there are masses of folks experiencing this.




You


if it were, other apps would have issues




Jake Netflix


Alright. Let me reach to our support to help me investigate the issue.




You


you're the first to offer such.




Jake Netflix


Give me a minute.




Jake Netflix


I have reached our support and he'll help me investigate the issue. :)




You


I bet he'll tell you to tell me to call Apple.That's been the mantra.




Jake Netflix


Hold on. Still investigating.




Jake Netflix


Hey there! Thank you for reporting this. Also, can you give us your best email to contact you on? We might reach you out again in case we need further investigation.


This was a few weeks ago. Not surprisingly, I never was contacted afterwards. Netflix is headed down the path to failure by not responding to customer problems, something they cannot afford to do in an increasingly competitive environment. Will Netflix go the way of Blackberry and others? Companies too arrogant by their size to not see the approaching cliff.




Oct 30, 2019 5:06 PM in response to Andrew White2

I've had exactly this same problem with Netflix through Apple TV. Off and on for months since this past summer. It's particularly bad at the moment. When I called Netflix, they had me delete, then re-install the Netflix app. That seemed to help for a couple of days, but the slow-as-molasses interface returned today. It could be fine later tonight, or not. Other apps (Hulu, HBO) are fine. Just now I was cueing up a show on Netflix and the Netflix red circle of death started spinning. I waited a minute, nothing. Came back 5 minutes later and show had loaded. What a mess!

Oct 31, 2019 7:08 AM in response to AntonioMac

Hmmm. So part of it might be Netflix's interface with the videos going all the time (a really annoying interface, BTW), or now a suggestion that there's something (missing?) in Apple TV's OS that can't handle Netflix code. Somebody's got to get their act together. Does Apple actually pay attention to comments on this forum? Apple and Netflix should be working on this problem together instead of tossing the ball back and forth.


What they both like to do is divert the blame onto internet speed, which is really annoying. My Comcast/Xfinity connection running through a UniFi router and UniFi AP signal extender provides more than enough speed.


At any rate, Netflix loads fine through the Netflix app built into my TV (Vizio P65-E1), but it's a clunky UI and I much prefer the Apple Box's UI. But I guess that's what I'll be using until this is resolved.


This slowdown in the Netflix app didn't always exist; it used to be fine. So it's either Netflix's more complicated new UI with all the moving images, or something amiss with the Apple Box's OS...or both. Ugh.

Dec 6, 2019 12:53 PM in response to AlStew

AIStew, Only speaking with level 1 support is a total waste. When I first called them about this, contacting my ISP was one of their suggestions to which I responded that was ludicrous. If it was a streaming issue, all the streaming apps would be affected. Understand that level one support personnel are almost always non-technical and merely read scripted dialog from their computer display. As you're describing your issue, they're typing it in, a data base of possible solutions is popping up and they're just passing on that info. It's important to hold your ground and be persistent and point out the problems with their solutions. Only then will they pass you on to level 2 where you'll be working with someone with perhaps some technical knowledge. At Netflix, that's about as high as you'll go. At some point, if you're persistent, they'll tell you that they're passing on the info to their development team and will take your contact info in case they need more info. I assure you, they won't contact you.


On my last call with them I pointed out Netflix's lack of response was digging them a hole; that major competition was coming fast and they were risking losing a lot of subscribers if they couldn't fix this issue. Their system shows my previous attempt to resolve this so they seem to take it a bit more serious, but the problem persists.


Netflix is suffering the issues of all businesses that grow too large. Their own bureaucracy brings inefficiency and destroys communication. Every company experiences it and is a characteristic taught in business school. Such isn't only found in government. In fact, because a government usually lasts longer than businesses, agencies often recognize their inefficiencies and take measures to reduce them due to citizen feedback. Businesses, on the other hand, are too driven by profit and are more concerned with shareholder feedback. Even Apple suffers such bureaucracy and has lead to increasing issues with their products.


I'm not one to give up easily. When I'm paying money for something, I demand delivery. I'm never nasty with support personnel and acknowledge that they're merely the messenger. I tell them I want what I'm paying for and that I'm there to help. I usually get further with that approach even though their superiors may not not respond at all.

Dec 6, 2019 1:33 PM in response to Andrew White2

Andrew, I agree with all you say, particularly about being polite to frontline agents - and being persistent. After 40 mins on a further call just now, and an attempt to take me back to the very beginning of the fault resolution process (‘have you tried rebooting your router?’), it’s clear there are no answers to this. If Netflix can be successfully streamed everywhere but on their apps then it’s not the router at fault and it’s definitely not the ISP.


In reply to my persistent questioning I was eventually told that there is a known problem with the apps that is being worked on. However when I was asked for my email address ‘so that my supervisor can contact you’ I recalled your experience. I challenged the likelihood of contact, at which point the assurance that I would definitely be contacted was downgraded, first to ‘we may contact your and then ‘we may not actually contact you’. I therefore have to question whether anything is being done about the app or whether, like the initially promised email contact, it’s just a device to reassure me and thereby end the call. A bit like agents in other large company call centres all over the world, in fact.


My Netflix problems have only kicked off in the last few days, in fact since the Netflix app was updated on iOS/iPadOS. Too many people are having problems for it to be coincidence.

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Netflix app becomes slow on Apple TV

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